Buyer Behaviour & Market Research Essay Example | Topics and Well Written Essays - 2000 words

Buyer Behaviour & Market Research - Essay Example Consumers can express displeasure or detest a product is they have a negative attitude towards it. This negative attitude can be caused by the string cultural or religious beliefs that disfavor it among others. Attitudes are formed and takes two routes; effective or cognitive. Cognition is about the mental process of thinking, memory, judgment, problem solving and decision making, a perception among others. Affective elements consist of feelings, emotions and reflexive responses that we make towards sensations in the environment. The interplay of cognitive and affective elements, therefore, engineer and determine what opinions and attitudes we come up with when making purchases in the market. This essay aims at analyzing the formation of consumer attitudes based on these courses and how different they are. The attitudes consumers form can either benefits or be a drawback to an organization in the market as it decides on whether a customer will choose your product or not. Any effective market strategy is developed with a consideration of the consumer’s attitude. To achieve success in the market, the attitude of consumers cannot be ignored. The marketers have to find a way of changing the attitudes of the potential customer and convince them that their products are the best. The eventual behavior of the customer shall reflect what beliefs the customers attached to the product. The mental aspect of thinking rationally about a product, perceptual process, judgment and mental images created by a product on a customer are some of the important areas that the marketers have to strategize on. The marketing department of an organization is tasked with a responsibility to unearth and understand why certain attitudes subsist amongst the consumers and find ways o changing them to the advan tage of the company in terms of increasing sales and purchasing.