The Theory Of Human Movement - 939 Words

As a graduating senior I often get asked the question why did you choose kinesiology, what even is kinesiology? While the â€Å"straight out book† answer would be, â€Å"the study of human movement, â€Å"may initially satisfy some, it often leaves me wanting to tell them more about how Kinesiology. The concept of this major is so much more than just â€Å"sports† and exercise. From kinesiology being built on n the foundation of kinetics it gives us a chance to be able to move and use certain mechanics within the body to give us a chance to dance with our spouse, hug our loved ones and run with our kids. And when unfortunate evens happen were we can’t perform those simple activity of motion, kinesiology gives us the fundamentals on how to give those that can’t â€Å"move† the gift of movement. A few years ago a simple movement of the swinging of ones legs or the moving of ones arms was something that my mother was unable to do. After being struck by a van while crossing in the cross walk on her way to work, her ability to move was gone at the blink of an eye. Over a course of a year and a few months Physical therapist and Occupational therapist knowledge about kinetics of the body, and their own personal philosophies, gave my mother the ability to get up and walk again and to live a normal life. Seeing these people give someone their life back without any medicines or surgery, and being able to work with these people so closely with my mother to make sure she received the best care possible,Show MoreRelatedHistory of Management Theory----Human Relations Movement1777 Words   |  8 PagesIntroduction Human relations movement emerged around the beginning of twenty century. 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The contributions of both these theories will beRead MoreHuman Relation1698 Words   |  7 PagesHuman Relations Theory Introduction The Human Relations Theory of organization came in to existence in 1930s as a reaction to the classical approach to organizational analysis. This is because the classical theorists neglected the human factor in the organization. The Classical theorists took a mechanical view of organization and underemphasized the sociopsychological aspects of individual’s behaviour in organization. It is this critical failure of the classical theory that gave birth to the humanRead MoreIn Outlining the Central Elements of Schmidt’s Schema Theory of Motor Learning, Comment on How It Attempted to Deal with the Shortcomings of Previous Models of Motor Learning.1501 Words   |  7 PagesSchmidt proposed his Schema Theory of Motor Learning. This theory was produced as an alternative theory to Adams’ Closed Loop Theory (1971). 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A Father Son Alcohol Addiction Free Essays

Speech to Explain Outline Topic: Attraction Specific Purpose: To explain to the class why we may become attracted to someone and what happens in our body when we are. Thesis: There are certain theories as to why we become attracted to someone. When we are attracted to someone, our brains release specific chemicals, and we subconsciously let the person know we are attracted through body language. We will write a custom essay sample on A Father Son Alcohol Addiction or any similar topic only for you Order Now Introduction: Your heart starts to race. You fix both your hair and your shirt. Your pupils dilate and your brain releases dopamine and adrenaline. What’s going on with you? You have a crush on someone and this is your body’s response to seeing and being around that person. I’m positive that we all know what this feels like. Since spring is upon us, leading to warmer weather and more exposed skin, I’m going to discuss a topic that we’re all familiar with around this time of the year: attraction. More specifically, I’m going to explain 1) theories as to why we become attracted to a certain person 2) what happens in our brains when we develop an attraction to someone, and 3) the physical signs of attraction. Trans: Let me start off by saying that attraction is defined as â€Å"the action or power of evoking interest, pleasure, or liking for someone or something†. That being said, let’s go over how it all starts: the reasons why we may become attracted to someone. * Most physical attraction starts with superficial qualities. * According to British scientist Charles Darwin’s Evolutionary Theory, men and women look for partners who exhibit fertility and health through their physical features so they can procreate. Men are more attracted to a woman with an hour glass figure * This is body type is a sign of sexual maturity because when girls go through puberty, they get fat deposits in their breasts, hips and butt. This creates a smaller looking waist, creating the hour glass figure. * Represents a high reproductive potential. * Women are more attracted to a man with broad shoulders and a narrow waist (â€Å"V† shaped body). * Men with this body type are seen as mo re dominant. * This body shape is also linked to greater levels of testosterone and good health. Women are also more attracted to older men, because with age comes more resources. * The evolutionary theory doesn’t take personality, facial features, and expressive style into account. * How a person identifies themselves can play a role in why they become attracted to someone. This is called the Matching Hypothesis. * Proposed by Elaine Hatfield, pioneer of the scientific study of romantic love and sexual desire, this theory is states that â€Å"people will choose someone of their own level of social desirability† when making dating and mating choices. If you think you’re a 10, you’re going to pursue 10’s. If you think you’re a 6, you’re going to pursue 6’s. * Fun fact: It only takes about a second to decide if you’re physically attracted to someone. (Too short, too tall, too skinny, etc. ) TRANS: The evolutionary theory a nd the matching hypothesis are just two possible explanations as to why we may develop a physical attraction to someone, both dealing with superficial qualities. Now let’s take a look at what’s going on in our brains when we become attracted to someone. The brain is responsible for being attracted to someone, not the heart. * The brain releases 3 chemicals called â€Å"monoamines† when attracted to someone. * Dopamine is a chemical that when released, gives you a feeling of pleasure and satisfaction. * When attracted to someone, it can be released when you see that person, when you talk to them, when they touch you, etc. * It is also released when eating chocolate and doing cocaine. * Helen Fisher, Rutgers University anthropologist expert on romantic love, states that the brain processes attraction the same way it would an addiction. Norepinephrine is a hormone that, when released, increases our heart rates and makes us start to sweat. * It is related to adrena line (â€Å"fight or flight† response) * Gives us those butterflies in our stomach, leaves us breathless. * Serotonin is a chemical that gives us a feeling of calmness and togetherness. * During the initial stages of attraction serotonin levels are low, which explains why we can’t eat or sleep or think about anything other than the person we’re attracted to. * Levels of serotonin rise when the attraction starts to progress into a relationship. The downside to this is that there is a lack of excitement in the relationship. TRANS: So, as the brain releases these chemicals, our bodies will show signs of these chemical and hormonal releases. Now I’m going to go over the physical signs that occur when you are attracted to someone. * An attraction to someone will manifest itself through body language * Your pupils will dilate * Dilation occurs because the release of dopamine when seeing an attractive person excites the nerve endings in your pupils, causing them to dilate. You start to mirror the other person’s actions * Body language mirroring happens subconsciously when you’re attracted to someone and things are going well. * If your crush leans in on the table, you will lean in on the table, if they cross their legs, you’ll cross your legs. * A 2009 study found that in a speed dating scenario, a woman who mimicked the actions of her date made the date a more positive and memorable experience in the man’s opinion. [Gugen] * You start to fix your appearance When you are or are expecting to be around your person of interest, you start to make yourself as visually appealing as possible. * For women, this could mean fixing your hair, adjusting your make up, showing off some skin. * For men, this could also mean fixing their hair, and adjusting their clothes. Trans: So, now that you know what some signs of a crush are, hopefully you can identify when someone’s attracted to you or not. Conclusion: To review, the evolutionary theory and the matching hypothesis are two possible explanations behind why we can become attracted to someone. Our brains release three chemicals when we are around the person we like, and our body language can give away if we are interested in a certain person. Now that you know a little bit about what goes on with our bodies, you can be better prepared the next time you develop an attraction to someone. Thank you. ‘Works Cited Dingfelder, Sadie. â€Å"More than a Feeling. †Ã‚  More Than A Feeling. N. p. , n. d. Web. 07 Apr. 2013. . Hatfield, Elaine. Matching Hypothesis. Http://www. elainehatfield. com/ch108. pdf. N. p. , n. d. Web. â€Å"The Look of Love: Top 5 Physical Signs of Attraction.   HowStuffWorks. N. p. , n. d. Web. 07 Apr. 2013. â€Å"Love Potion No. 9: Top 5 Love Chemicals in the Brain. †Ã‚  HowStuffWorks. N. p. , n. d. Web. 07 Apr. 2013. Nicolas, Guegen. â€Å"Mimicry and Seduction: An Evaluation in a Courtship Context. †Ã‚  Taylor and Francis. N. p. , n. d. Web. 07 Apr. 2013. . Riggio, Ronald. â€Å"Which Body Types Are Most Sexually Attractive. †Ã‚  PsychologyToday. com. N. p. , n. d. Web. . â€Å"The Science of Love. †Ã‚  BBC News. BBC, n. d. Web. 07 Apr. 2013. . â€Å"Social Psychology. †Ã‚  SparkNotes. SparkNotes, n. d. Web. 07 Apr. 2013. How to cite A Father Son Alcohol Addiction, Papers

Case Study on Strategic Management of Amazon.Com Inc.

Question: Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies. Analyse the internal and external influences on corporate objectives and strategy. Demonstrate the need for flexibility in strategic management and the practical limits of quantifying corporate strategy. Answer: Introduction Amazon.com Inc. is the American electronic commerce company, which is popularly known as Amazon (Rollins and Sandberg 2013). The organization has cloud services as well and is headquartered in Seattle, Washington. In the United States, Amazon is the biggest internet-based retailer (Klaus 2013). The organization was started initially as online bookstore and later with product diversification, it expanded in United Kingdom, Germany, Canada, France, Italy, Mexico, India, China, Japan, Brazil, Australia and Netherlands (Klaus 2013). In this report, strategic choices that Amazon has taken will be discussed through internal and external analysis, competitive strategy, strategic choice and strategy evaluation. Corporate Objectives Amazon was founded by Jeff Bezos in the year 1994 and sold its first book in 1995. After that, the organization became one of the largest e-commerce giant in internet retail world. The vision statement of the organization is Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online (Amazon.co.uk. 2016). In order to incorporate the vision, the organization has developed the best transparent leadership style and its mission statement Earths most customer centric company reflects it (Amazon.co.uk. (2016). The corporate values of the organization include customer obsession, innovation, bias for action and leveraging commitment (Amazon.co.uk. 2016). The organization allocates a lot of information from target market and finally introduces wide range of daily products in cheap price. The organization collected revenue of US$ 107 billion in the year 2015, and it has net income of US$ 596 milli on in 2015 (Amazon.co.uk. 2016). Amazon has its scope of expansion in developing countries, especially in India. Figure 1: Amazon Revenue Earning (Source: Mooney and Slobodian 2016) External Analysis Macroeconomic Analysis Macro environmental analysis will be done by PESTLE analysis. Factors Explanation Politics Amazon was blocked in UK market in the past but in the recent years, government does not affect its operation Stable political scenario of UK has let the organization to operative exponentially Economics Consumer spending in UK varies so as to control inflation, which is reflected on interest rates, affecting the sales of Amazon Due to credit crunch and house loan tightening, UK e-commerce market has dropped slightly, giving rise to open markets in India and China With globalization, Amazon will get the opportunity to serve new products Social Online social networking has increased by 31.7% in UK giving rise to increased online retail advertisement High advantage to market products in the website reducing cost of operation Growth of internet by 28.9% has resulted more social bonding, which will give rise to sales Technology Technological innovation and enhanced Information Communication Technology will surely give rise to business broadening with cheaper cost Demand of technical devices such as TV, Smartphone, Tablets and laptops has enhanced the online shopping in UK Availability of rich media applications will enhance sales in the forthcoming years Legal There is no regulatory standards such as data protection act for e-commerce in UK No harsh governmental standards for e-commerce platform Environment UK is highly aware of global warming and pollution With reduction in travel more online shopping will increase in future Increasing motive of corporate social responsibility Green concept in packaging and postage Table 1: PESTLE Analysis of Amazon in UK (Source: Ritala, Golnam and Wegmann 2014) Competitive Analysis Porters Five Forces will provide detailed competitive analysis for Amazon. Threat from Substitute Threat of New Entry According to Chaudhari (2015), the threat of new market entry is quite lower for Amazon UK. This is because the organization has developed itself to a huge extent and provides numerous range of product for each category, which will not be supported by any new e-commerce company. Rivalry among Competitors The rivalry among competitors is high for Amazon UK. Hennig-Thurau, Hofacker and Bloching (2013) pointed out that Amazon provides wide range of products for each category, still its competitors such as eBay, Netflix, Apple, Google and Time Warner Cable are affecting its business in UK. On the other hand, Reid (2015) pointed out that auction websites are competitive enough for Amazon such as eBay, Ubid.com and other internet portal companies. Bargaining Power of Customer According to Irani and Silberman (2013), with high bargaining power of consumer, Amazon has to keep competitive pricing strategy. On the other hand, Bao and Chang (2014) pointed out that Amazon has very less overhead costs as it operates only through online. Amazon has huge customer centric tactics that has resulted in reducing its negative publicity. Bargaining power of Supplier Armstrong et al. (2014) pointed out that with medium-high bargaining power of supplier, Amazon has able to enrich its inventory with numerous suppliers from local companies in UK. Amazons goal is to offer everything to everyone. Furthermore, Scott (2015) pointed out that Amazon gives the opportunities to local entrepreneurs and new business to expand their sales through online platform. Figure 2: Porters Five Forces Analysis of Amazon (Source: Armstrong et al. 2014) Internal Analysis Strategic Capabilities Organizational resources and competences Scott (2015) opined that organizational resources are consisted of human, capital and physical factors. Amazon currently has 132,600 employees and more than 260 million registered clients. Some of the human resource policies that this organization enlists are employee empowerment, career choices, pay to quit and virtual contact center. On the other hand, Lafferty and Edmondson (2014) pointed out that the organization has the widest range of supply chain. This consists of local entrepreneurs, retail business sector and IT sector products, which indicates Amazon has the top range products in its market. As a result, the organization has created itself as the benchmark for other organizations in terms of cost cutting and product diversification. Basic and Unique Resources Basic and Unique Resources of Amazon Basic Resources Products consist of digital goods and services, books, household products and many others Warehouse Development system and employee training Customer database Customer service support Online marketing channel and promotion Kindle services Brand Popularity Supply chain Unique Resources Most diversified product category Strong revenue growth One click payment Product development Competitive pricing (heavy discounts) Amazon Web Services EC2 and S3 Quick delivery logistics Long term partnership with third party Senior management team has strong negotiation ability Flexible business expansion Table 2: Basic and Unique Resources of Amazon (Source: Malaga 2012) Business Functions The business function is consisted of online retail, internet services and Kindle ecosystem. Business Functions of Amazon.com Inc Online retail Traditional business consisting of online products, also known as traditional retailer Online retail is considered as the low cost retailer Biggest product selection consisting of family products, teenager products and digital gadgets Claims to be the long-tail retailer Internet Services Consisted of both retail business and Kindle Ecosystem Started to provided services such as Amazon Prime, video-streaming, retail purchases at convenient price All you can eat and subscription business model Amazon Web Services (AWS) Kindle ecosystem Expanding the family of Kindle tablets in the UK market Electronic eBook reader Acts as both traditional retailer and manufacturer Business Model canvas in given in Appendix 1 Table 3: Business Functions of Amazon.com Inc (Source: Fowler, Pitta and Leventhal 2013) Basis of Competitive Strategy Key Market Segments According to Bruce and Solomon (2013), Amazon.com identifies the most appropriate market segments for its wide range of products. Reczek, Haws and Summers (2014) pointed out that Amazon has product range from all category of people and thus, it has the widest range of consumer. The market segments of Amazon.com are given below. Market segmentation of Amazon.com is given in figure 3. Johnston (2014) pointed out that Amazon.com is not restricted to any behavioral segment, which indicates it has the widest range of products. The products are available in all countries and are recently launched in China. Products such as baby toys and handicapped items are available online, which indicates consumers of all age are satisfied with the products. Amazon products are available for any type of family, any income group and middle-education level people. Figure 3: Market Segmentation of Amazon.com (Source: Hathaway 2014) Business Strategy Through Porters Generic Strategy Framework, business strategy will be defined. Figure 4: Porters Generic Strategy Framework for Amazon.com (Source: Gopaldas 2015) According to Mata and Quesada (2014), the broad functions of Amazon consists price determination and cost cutting. Both of these functions reduces the cost of products and even reduces the organizational expenditure. On the other hand, Kim (2014) pointed out that Amazon has ensured differentiation in terms of both product and price. The organization maintains different pricing strategy such as competitive pricing for saturated products and premium pricing for latest entries. Chaffey, Smith and Smith (2012) pointed out that Amazon ensures bulk supplies and keeps strong relationship with them. In this way, focus on cost reduction has been ensured by Amazon, which gave rise to accelerated consumer loyalty. Strategic Choice Ansoff Matrix will explain Strategic choice of Amazon.com. Figure 5: Ansoff Matrix of Amazon.com (Source: Ivanova, Scholz and Dorner 2013) According to Sheth, Parvatiyar and Sinha (2015), Amazon.com needs to penetrate into new market by more advertising programs and loyalty programs. This is because Amazon has a lot of products available in its website that is not known by the consumers of UK. Such products are art supplies, medical equipment, and central government job exam materials. On the other hand, Pousttchi and Hufenbach (2014) pointed out that product development of Amazon.com has to be ensured by packaging system and new area development plan. Packaging will ensure product robustness and even act as the mode of advertisement. According to Shamma and Hassan (2013), in the new market, such products are required to be included by Amazon that has the highest demand in other countries such as technical gadgets and home equipment. On the other hand, Hannah et al. (2014) pointed out that in new market, penetration pricing of products is to be ensured so that new consumers are engaged. Furthermore, Panagiotelis, Smith and Danaher (2014) opined that Amazon.com needs to include new services such as virtual money, payment gateway elegancy and coupons for retail megastores. Strategy Evaluation Suitability According to Lund and Marinova (2014), in the UK market, a large number of people is spending more time in social networking sites than in television. Therefore, Amazon has the opportunity to give more advertisements through social networking sites, which will engage more consumers. Amazon does not consider marketing programs such as marketing campaign and events (Yadav et al. 2013). Therefore, for product expansion, it needs to ensure physical campaign in crowded areas, which will allocate more consumers. On the other hand, introduction of new products in the market will ensure huge suitability as the amount of entrepreneurship in increasing rapidly in UK. Such businesses will be able to sell their products via online platform such as Amazon. Serial Number Factors Explanation 1 Economic sense High demand with high supply and therefore low price for quality products 2 Economics of scale Lower fixed cost and variable cost due to rise in sale Increasing operational efficiencies Cost advantage leading to price reduction 3 Environment and capabilities Rising businesses in UK and entrepreneurship Table 4: Suitability Analysis (Source: Yadav et al. 2013) Acceptability Amazon can accept the strategies discussed in Ansoff Matrix because it is practical enough for the organization to expand its market in new nations through product diversification. Amazons amount of revenue earning is highest among its competitors in UK and therefore this may aid in establishing any new market (Yadav et al. 2013). On the other hand, the online services will include new coupon generation for retail megastores in the form of virtual money. This is acceptable for the organization, as it will in turn generate more revenue. Feasibility All the strategies that have been presented in the Ansoff Matrix require a lot of capital. Amazon has the ability to share 20 percent of its capital that is earned from other countries for establishing new markets (West, Ford and Ibrahim 2015). Therefore, it is feasible for the organization to establish new markets through events and marketing campaigns. Serial Number Factors Explanation 1 Funding Supporting fund from revenue generated by other matured markets Fund from investors 2 People Small businesses and entrepreneurs Human resource through campus drive 3 Time Within 10 months to 12 months 4 Information Demand forecasting Availability of suppliers Availability of entrepreneurs Identification of competitors Table 4: Feasibility factors fulfillment of Amazon (Source: West, Ford and Ibrahim 2015) Figure 6: Feasibility forecasting of Amazon (Source: Picard 2014) Conclusion and Recommendation Brief conclusion Amazon.com has been found to grow gradually in UK and other nations. The strategic issues are related with advertisements strategy and market penetration with new products. Therefore, through strategic analysis, it has been formulated that the organization needs to initiate marketing campaign and physical events in crowded locations. The products are available only in online store and therefore, Amazon needs to get in tough physically with the people of UK and in new markets as well so as to enhance brand awareness and consumer loyalty. Through feasibility test, it has been found that revenue will positively accelerate in the next four years, and therefore Amazon needs to organize such marketing events in future. Capitalizing Strength Amazon has reached in various nations in terms of market expansion by offering best discounts and daily products for its valuable consumers. On the other hand, Amazon does not organize marketing events. As this organization is following only product differentiation and cost cutting, hence it can be said that the company has been capitalizing its strengths. Main Weakness Amazon is moving away from its core competence of book selling to new product diversification, which may impact its business. Offering free shipping to its consumers Amazon might be in danger by losing margins. Amazon operates in near zero margin business model, but still meaning profit has not been gained by the organization. Managing Threats Amazon is trying to manage its threats only by product diversification and entering into new markets. This is the best way to reduce threat as risk is getting minimized and opportunity for revenue earning is increasing with expansion. Contradiction There is no contradiction in between strategic choices and vision taken by Amazon. Vision clearly indicates that consumer can find any product in their website and so it is following product diversification, which has resulted in building the top e-commerce platform globally. Reference List Amazon.co.uk. 2016. Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment more. [online] Available at: https://www.amazon.co.uk/ [Accessed 22 Mar. 2016]. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Bao, T. and Chang, T.L.S., 2014. Finding disseminators via electronic word of mouth message for effective marketing communications.Decision Support Systems,67, pp.21-29. Bao, T. and Chang, T.L.S., 2014. Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media.Decision Support Systems,67, pp.1-8. Bruce, M. and Solomon, M.R., 2013. Managing for media anarchy: a corporate marketing perspective.Journal of Marketing Theory and Practice,21(3), pp.307-318. Chaffey, D., Smith, P.R. and Smith, P.R., 2012.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Chaudhari, H., 2015. The Impact of Zero-Price Promotions on Sales: A case study of Amazon Appstore. Fowler, D., Pitta, D. and C. Leventhal, R., 2013. Technological advancements and social challenges for one-to-one marketing.Journal of Consumer Marketing,30(6), pp.509-516. Gopaldas, A., 2015. Creating firm, customer, and societal value: Toward a theory of positive marketing.Journal of Business Research,68(12), pp.2446-2451. Hannah, D., Parent, M., Pitt, L. and Berthon, P., 2014. It's a secret: Marketing value and the denial of availability.Business Horizons,57(1), pp.49-59. Hathaway, S., 2014. The point of purchase is wherever the consumer is, so what is the future for shopper marketing?Journal of Brand Strategy,3(2), pp.139-147. Hennig-Thurau, T., Hofacker, C.F. and Bloching, B., 2013. Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies.Journal of Interactive Marketing,27(4), pp.237-241. Irani, L.C. and Silberman, M., 2013, April. Turkopticon: Interrupting worker invisibility in amazon mechanical turk. InProceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 611-620). ACM. Ivanova, O., Scholz, M. and Dorner, V., 2013. Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention. InWirts chafts informatik(p. 2). Johnston, W.J., 2014. The future of business and industrial marketing and needed research.Journal of Business Market Management,7(1), pp.296-300. Kim, J.B., 2014. Impact of Online Customer Reviews and Incentives on the Product Sales at the Online Retail Store: An Empirical Study at Amazon. com. Klaus, P., 2013. The case of Amazon. com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT).Journal of Services Marketing,27(6), pp.443-457. Lafferty, B.A. and Edmondson, D.R., 2014. A note on the role of cause type in cause-related marketing.Journal of Business Research,67(7), pp.1455-1460. Lovelock, C., Patterson, P.G. and Wirtz, J., 2014.Services marketing. Pearson Australia. Lund, D.J. and Marinova, D., 2014. Managing revenue across retail channels: The interplay of service performance and direct marketing.Journal of Marketing,78(5), pp.99-118. Malaga, R.A., 2012. Responding to State Sales Tax Laws for Online Retailers-A Case Study of Amazon and The States.Journal of Applied Business Research,28(6), p.1229. Mata, F.J. and Quesada, A., 2014. Web 2.0, social networks and e-commerce as marketing tools.Journal of theoretical and applied electronic commerce research,9(1), pp.56-69. Mooney, M. and Slobodian, S., 2016. Seeing the wood for the trees: Fixing large undefined problems in digital marketing.Journal of Digital Social Media Marketing,3(4), pp.294-303. Panagiotelis, A., Smith, M.S. and Danaher, P.J., 2014. From Amazon to Apple: Modeling online retail sales, purchase incidence, and visit behavior. Journal of Business Economic Statistics,32(1), pp.14-29. Picard, R.G., 2014. 12 Digital Media and the Roots of Marketing Strategy. Policy and marketing strategies for digital media,19, p.195. Pousttchi, K. and Hufenbach, Y., 2014. Engineering the value network of the customer interface and marketing in the data-rich retail environment. International Journal of Electronic Commerce,18(4), pp.17-42. Reczek, R.W., Haws, K.L. and Summers, C.A., 2014. Lucky loyalty: the effect of consumer effort on predictions of randomly determined marketing outcomes.Journal of Consumer Research,41(4), pp.1065-1077. Reid, S., 2015. A critique on the multinational marketing strategies. Scholedge International Journal of Business Policy Governance ISSN 2394-3351,2(3), pp.1-5. Ritala, P., Golnam, A. and Wegmann, A., 2014. Coopetition-based business models: The case of Amazon. com.Industrial Marketing Management,43(2), pp.236-249. Rollins, M. and Sandberg, R., 2013.The business of Android apps development: making and marketing apps that succeed on Google Play, Amazon Appstore and more. Apress. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Shamma, H. and Hassan, S., 2013. Customer-driven benchmarking: A strategic approach toward a sustainable marketing performance. Benchmarking: An International Journal,20(3), pp.377-395. Sheth, J.N., Parvatiyar, A. and Sinha, M., 2015. The conceptual foundations of relationship marketing: Review and synthesis.Journal of Economic Sociology= Ekonomicheskaya sotsiologiya,16(2), pp.119-149. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press. Yadav, M.S., De Valck, K., Hennig-Thurau, T., Hoffman, D.L. and Spann, M., 2013. Social commerce: a contingency framework for assessing marketing potential.Journal of Interactive Marketing,27(4), pp.311-323.

Lady Catherine Essay Example

Lady Catherine Paper In Pride and Prejudice the main target of Austens is satire, are the characters with money and the characters that have to prove their position because they feel they deserve respect due to their money and position. Also Jane Austen uses religious hypocrisy, snobbery and the concept of proper social conduct to show her personal views of society. She didnt believe the idea that education and money resulted in intelligence. In Austens time, religion was predominately Christian and so most people would go to church and also one of the most popular jobs then was a clergyman. At the top of the social scale were the aristocracies: they had titles, owned land and did not work. Then below them were the gentries: they inherited their fortunes and did not work. In Austens day, women of the gentry were almost entirely dependent on men. The only employment they were likely to get was to become governess and this was not viewed as a satisfactory way of life. Most women who did not marry remained financially dependent on their male relatives, like Jane Austen. Through marriage, a woman could have her own house and enjoy some status in society. We will write a custom essay sample on Lady Catherine specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lady Catherine specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lady Catherine specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Austen ignored the Napoleonic wars raging over in France at the time because they simply didnt affect her directly, despite occasional propaganda; there was little chance that Napoleon would invade Britain. Austen turned down many marriage proposals because they werent for love, and she firmly believed that people should marry for love, not money. In the novel she makes her opinions known through the narrative comments as well as the protagonist opinions. During the first ball in the book, the characters involved immediately attempt to cement their position in society. Lady Catherine is a prime example of Jane Austens satire. This is because as discussed earlier in the introduction, Austen clearly does not approve with the notion that money equals intelligence. Nevertheless, many believed this notion at the time and Austen portrays this through the characterisation of Lady Catherine. Firstly, we hear about Lady Catherine through the dejected Mr. Collins who boasts to the Bennets about her. Bounty and beneficence has preferred me to the valuable rectory of this parish. (p51) Lady Catherine is shown to be a woman who believes that due to her social status and her substantial fortune, her opinions and instructions should be followed without question. For example she is happy to use, what she presumes to be, her superior knowledge of social etiquette to assist the less fortunate such as Mr. Collins. Austen does not agree with this opinion and shows this through the satire of Lady Catherines instructions to people about how they can better themselves. This is explored further when Lady Catherine bestows these comments onto equally ridiculous characters, such as Mr. Collins who comments that these instructions give him superior society (p178). These humorous subtleties allow Austens social analysis of such people to be shown in a comic manner. Austen also shows her opinion of Lady Catherine through the description, Her air was not conciliating such as to make her visitors forget their inferior rank whatever she said, was spoken in so authoritative a tone, as marked her self- importance. (p135) This satirical instance of characterisation shows again how Austen creates intricate characters which we can assume are based on her personal findings of such people. Lady Catherine frequently speaks to Elizabeth in a condescending manner. Elizabeth however, being Austens sensible character responds to Lady Catherine using sharp wit and satire. Elizabeth suspected herself to be the first creature who had ever dared to trifle with so much dignified impertinence. (p138) Later in the novel, Lady Catherine confronts Elizabeth about Darcy and forbids the marriage not knowing whether Elizabeth has accepted the proposal or not. This suggests that she believes those who are beneath her in social status should do as she instructs.

What Does the Lowest Unemployment Rate in 7 Years Mean for Your Job Search

What Does the Lowest Unemployment Rate in 7 Years Mean for Your Job Search The economy is improving, a statement backed up by recent numbers released by the Bureau of Labor Statistics. In fact, the unemployment rate is the lowest it’s been since July 2008. This move past the recession comes with an increase in  job opportunities- a great  sign for anyone  attempting to enter the workforce. The NumbersIn October 2009, the unemployment rate rose nationwide to 10.0%. This August 2015, the rate was at 5.1%- quite an  improvement!  However, according to economists, the reported 173,000 jobs was less than the 207,000 expected. Even so, the number of unemployed individuals decreased to 8  million.Long-Term Versus Short-Term UnemployedIndividuals unemployed for fewer than five weeks went down to 2.1 million, or by an interim factor of 393,000. The numbers for long-term unemployment did not fare as well, holding steady at 2.2 million. This latter group accounts for almost 30 percent of the unemployed. However, in the past year, long-term unemploym ent decreased by 779,000 people. In addition, median wages rose by 2.2 percent in August.Breakdown of Labor ForceThe number of part-time jobs and workers looking for a full-time job also held steady. Of all workers, 1.8 million were not counted in the unemployment records although they were unemployed. This group sought employment in the last 12 months but had not searched for a job in the month before unemployment numbers were studied.Job Opportunities in Social Services and Health FieldsOf the total number of job opportunities, certain sectors saw the greatest growth.Health care jobs rose by 41,000 over the month- the breakdown includes 21,000 in ambulatory health services and a 16,000 increase in hospital jobs. Since the beginning of the year, health care has seen an increase of 457,000 jobs.Social services also saw a sizable increase, with another 16,000 job opportunities opening up this month. Within this sector, the greatest number of jobs opened up in child day care and socia l services for the disabled and elderly. A total of  107,000 jobs in social assistance have become available this year.Financial SectorFinance jobs also saw a growth spike of 19,000 overall, and in the past 12 months, 170,000 jobs have became available.Food Services and ManufacturingFood services jobs have increased every month over the past year. In August, this sector gained 26,000 jobs.Meanwhile, manufacturing decreased by about 17,000 jobs. This sector overall has shown marginal changes in the past year.The Economy and Interest Rate HikeWhile the economy is showing steady improvement, other factors are affecting the Federal Reserve’s move toward raising the key interest rates. The Fed was looking toward the unemployment rate before taking this step, and the lower  than expected numbers may delay an interest rate hike.In addition, a global stock market slowdown and economic crises in many parts of the world may discourage a rate increase.Job Types and UnemploymentThe g reatest increase was in jobs with higher income and in those that require training or college courses. A college graduate earns 68% more than someone without a degree, and many entry level jobs require one.However, the jobs showing expansion still include many that do not require a four-year degree. For example, practical nurse jobs grew at a rate of 17%, with a median salary of about $41,000. Surgical technologist jobs have grown by 24.7%, with an approximate salary of $42,000. In addition, there are over 40,000 commercial pilot jobs, which pay an average of $73,000.When you are job hunting, knowing the sectors with the most openings as well as potential for future growth is important. Using TheJobNetwork to find your next job is an easy way to search for and find the job you want. It is free to use, and you just need to put in the type of work you would like and your qualifications. TheJobNetwork platform will search for jobs that match your input 24/7 until it finds them. Youâ₠¬â„¢ll receive an email listing the position, and TheJobNetwork even ranks it, letting you know how closely it meets your expectations. Searching for a job could not be easier.

30 tips to negotiate the salary you want

30 tips to negotiate the salary you want No matter who you are, no matter what you do as a job, there is one skill that will always (always!) come in handy: negotiation. Whether you’re a newbie just starting out on your career path or a seasoned professional, being able to negotiate salary or raises helps ensure that you’re getting the most out of your career. Before You StartBefore you even get in the room and start negotiating (or crack open your email), there are some tips you should follow first.1. Know your worth.The absolute baseline for any negotiation is knowing what you’re worth. This isn’t some existential exercise- this is knowing the dollar value of your professional skills and experience in the current market, in your current industry. Sites like Salary.com, Glassdoor, and PayScale provide valuable real-time information about what people in your position are making at different companies, in different regions, at different experience levels. Using that kind of data you can get a pret ty solid sense of what you’re worth in the employment marketplace.2. Keep your mindset realistic.Chances are, you’re not going to get everything you want. So before you even start it’s good to steel yourself for an outcome that may be a little less than you were picturing. After all, when you’re done you want to be able to enjoy what you did win here, rather than focus on what you lost.3. Don’t limit your research to salary.If you’re negotiating a job offer, make sure you know everything you can find out about your prospective new company. If their stock is tanking, or there’s a general sense of upheaval, you might not be able to negotiate all that much above an initial offer. If the company is flush and doing well, there might be greater leeway for negotiation.4. Get your plan together.This is not the time to wing it, no matter how confident you feel. Go into this with a specific plan for what exactly what you’re going to ask for, what information you’re going to use to support that ask, and what you’ll say when met with different responses.5. Look at the calendar.Believe it or not, studies have shown that you’re more likely to get a raise if you ask on a Thursday. Maybe it’s pre-weekend goodwill, or it’s that the Monday-related grumpiness has dissipated. Whatever it is, it’s a psychological advantage that could help you, without the other person realizing it.Getting StartedOkay, so you have your numbers in mind (and written down), and you have a realistic sense of where this negotiation can go. How do you kick off the next phase?6. Get pumped.What gets you awake and ready to act decisively and confidently? If that’s a #treatyoself latte, do it. If morning yoga or a run helps energize you and make you feel centered, go for the Zen. Basically, whatever helps you feel focused and confident, make sure you allow yourself time to do that before any negotiation. 7. Exude confidence.You know how baseball players have special walk-up music playing when they come up to bat? Find your walk-up song. Don’t blare it as you enter the room (that’s a bit too extra), but definitely have it in your head as you walk into the room with your head held high. Or if you’re negotiating remotely via email, have your power song(s) playing on repeat in the background.8. Rock your body (language).Body language is one of the most important factors in an in-person negotiation. Strong, confident posture and body language show that you’re comfortable advocating for yourself and aren’t likely to accept whatever they throw your way first. They also show that you’re engaged and approaching this in a calm, friendly-but-businesslike way. Make sure you’re not being too aggressive in your body language, though, because that can backfire as much as being too weak or nervous.9. Remember, you’re not here to make enemies.N egotiation is something done in good faith, assuming that both parties are trying to come to an agreement that works. If you go full-on aggro, you ruin that element of good faith. It’s not going to make your negotiation partner want to give you more- and it much more likely to have the opposite effect. And it’s crucial to remember that this is someone you’ll have to deal with at work after the negotiation is over, so don’t say or do anything you’d regret later.10. Start with the right questions.It can be tempting to jump in with â€Å"here’s what I want,† but this is your chance to get more info about the other party. You can start the conversation about asking about priorities and the other party’s goals for the negotiation. Sure, it’s small talk, but it can help you measure your next step.The Big NegotiationOnce you’re in it (either in the same room or locked in an email exchange), it’s important to keep up your confidence and your momentum.11. Move first.Be the first one to put out a number. There’s an old saying that you don’t want to be the one who blinks first, but that’s not really valid here. By putting your own highest number out first, you’re setting the bar for the conversation.12. Go a little higher than you want.Again, keep it realistic, but if you inflate your upper range a bit the other party will feel like they’re getting a â€Å"deal† when they talk you down from that initial number. Assuming the number is somewhat realistic based on your research, you likely won’t be laughed out of the negotiation room.13. Don’t talk about ranges.In your prep work, you came up with a range of numbers you’d accept. Keep that in your head (or in your notes in front of you), but don’t throw out a target range to the negotiator. Your negotiating partner will automatically zoom in on the lower end of the range, so itâ⠂¬â„¢s better to stick to specific numbers rather than ranges while you’re talking.14. Focus on value.Remember all that background research you did on your professional worth? Here’s where that comes into play. Use industry stats to support your number, and emphasize the qualities that make you a good deal for that price.15. Keep it professional.Don’t bring any personal motivations or justifications into it. This is about negotiating professional compensation. Your cat’s need for expensive liposuction surgery just doesn’t (and shouldn’t) register as a valid reason why you should get a raise or a higher starting salary.16. Keep asking questions.If your negotiating partner seems resistant to any of the requests or information you’re putting out, it’s okay to ask why they seem hesitant or why they are surprised/unhappy/unwilling to move in the direction you’re trying to move.17. Listen actively.It can be easy to focus on th e offers being made and ignore everything else but the numbers flying back and forth. Make sure you listen to everything the other person is saying and how they’re saying it.Counter-negotiatingThe whole point of this is haggling, right? So you shouldn’t be surprised if your opening offer is rejected. Here’s what to do next.18. Don’t fear the counteroffer.If your number is rejected or met with skepticism, you aren’t obligated to accept whatever they offer in return. Come up with a counteroffer that is as specific and realistic as the last number.19. Stall a little.Even if you know you’re likely to accept the counteroffer they make, don’t agree right away. Take some deliberation time as you review (or at least pretend to) their counteroffer. Feel free to throw in some thoughtful â€Å"hmm†s along the way.20. Consider taking it offline.Negotiations are often done in person or on the phone, but if you primarily correspond with your negotiating partner via email, use that medium. It gives you more flexibility on timing and can help you bluff a bit if you feel your confidence failing.21. Don’t make threats.People don’t respond well to ultimatums. They just don’t. So if your big nuclear option is â€Å"well, then I quit,† don’t use that as a negotiation tactic in the middle. It’s not likely to make the other person willing to hand over exactly what you want and can end up hurting your negotiation in the long run. Similarly, don’t use other job offers as bait in a negotiation- it can sound like a threat.22. Have non-money options in mind.If you suspect that salary negotiations aren’t going to go far, consider including benefits like flex time, a better title, or other workplace concessions as part of your counteroffer.Accepting (Or Walking Away)At a certain point, you’ll have budged as far as you’re willing to go, and so will have your negotiat ion partner. It’s time to start thinking about your negotiation exit strategy.23. Know your limit.Before you start, you should know what your dealbreaker point is. If it’s a new job, maybe that’s your current salary. If you’re trying for a raise, maybe that’s a 3% increase. Whatever your personal limit is, know it and stick to it.24. Accept graciously.If you’re on board with the negotiated salary, be a good winner. Don’t act begrudging, like you’re doing a favor by taking this offer. And don’t gloat if you ended up getting a better deal than you expected. Be a good winner.25. Don’t take it personally.Whatever happens, you shouldn’t take it as a personal slight that you’re not being offered top dollar. You have your priorities, but your negotiating partner has them as well. Those interests are not necessarily a dig at you or a suggestion that you’re not valuable.26. Have an exit plan if necessa ry.If you know that you want to leave if the negotiations don’t go a certain way, don’t stomp out of the room and quit in a huff. But do start preparing for a job search. The knowledge you have about your market value and the feedback you get during this negotiation can help you prepare for whatever professional opportunity comes next.27. Be firm about your limit.If you know you have a certain point that you’re not willing to drop below, stick to it. Try not to panic and take a subpar offer if it’s truly not going to work for you.28. Don’t drag it out.This can get particularly long if you’re doing it via email, but don’t let much time lapse between their offer(s) and your counteroffer(s). Radio silence for more than a day is not going to be met with much enthusiasm.29. Don’t get hung up on mistakes.Maybe you jumped too soon on an offer and regret it. But if you do find yourself making little mistakes along the way, don’t beat yourself up- make a note for next time.30. Live to negotiate another day.Regardless of the outcome, every negotiation becomes a useful tool for Future You. Maybe certain arguments weren’t met with the kind of response you were hoping to get. Maybe their starting offer was way lower than you expected and threw off your game. Whatever happens, you’re getting valuable tools for the next time you do this- and there will be a next time.

Immigrant Communities and the Trajectories of Othering Essay

Immigrant Communities and the Trajectories of Othering - Essay Example According to another of my writing pieces, the Social Security Administration affirms the illegal immigrants benefit American society. The immigrants pay taxes. The employers automatically withhold the taxes from the illegal immigrants. Lastly, the illegal immigrants buy U.S. goods and services. Accordingly, my other writing piece states the Hmong farmer ethnic race suffers from immigration hardships. Laos’ war-expelled Hmong people travelled around the world. The people suffer from not having a legitimate country. The U.S. immigration law favors the Hmong people (Yang 271). According to my other writing piece, immigrants do their best to be accepted by the U.S. society. The constitution protects the non-citizens. The dominant American population needs cheap labor. The constitution understands’ the plight of immigrants trying to escape from their home country’s life-threatening society, while sending money back home to their families (Mummert 7). According to my other writing piece, immigrants continue facing challenges trying to fit into American society. Immigrants try to be accepted by the new country’s residents. Oppression forces the immigrants to necessarily comply with the American society’s standards. The immigrants’ are forced to accept low wages. According to student Anna Sepeda’s research, othering includes affirming gender discrimination and race discrimination are realistically prevalent over the immigrant population. Sepeda correctly indicates immigrants usually start on the same footing (Mcintosh 91). Sepeda admits immigrants go through unbearable racial and gender discrimination in the new home. The immigration border patrol exercises selective race and gender discrimination. According to student Jake Helmandollar’s research, our nations’ immigration policies are tainted with racial and class issues (Clayton 261). Helmandollar affirms that the